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“If human thought is the process of asking and searching for answers to questions, why are we going around making statements we don’t believe? I somehow knew that if we started asking ourselves better questions instead of saying statements we didn’t believe, it would change everything…

When you ask a question, your mind automatically begins to search for an answer. Empowering questions unleash your ability to take action. The answers to empowering questions produce feelings of positive self-worth and ultimately lead to answers that tell the truth about Who You Really Are.” — Noah St. John

Why are they called afformations?


The word form comes from the Latin word formare, which means “to form or give shape to”. When we ask questions of others or ourselves — whether positive or negative — we are inviting new thought patterns, which then begin to form a new framework for how we see and experience life.

Why do all Afformations start with the word ‘why’?


“Two basic forces govern human behaviour: The Why and The How.

The Why is your motive or ‘Why-To’ of doing something.

The How is your method or ‘how-to’ of doing it.

Have you ever noticed that you can know how to do something, but never let yourself do it? There are hundreds of things you could do right now that you choose not to do. You have the how of doing these things, but of course you don’t have the why of doing them. This means motive always trumps method, which means The Why always trumps The How – and that is why Afformations start with the word “Why”. — Noah St. John.


Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.

If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

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